Where would we be without denim? A lot less stylish and nude from the waist down most probably. Just go to your draws and take out all your jeans and see where that leaves you if you really want to understand the importance of them. For most of us jeans are part of our daily routine that we couldn’t live without, so we’re here to celebrate menswear’s most iconic fabric with an array of new and classic fits.

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The Original

Perfect for: a retro look for modern times.  

New fit, timeless style. This design harks back to relaxed ‘90s silhouettes with its use of authentic rigid denim, featuring a high waist and straight leg.

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The Standard

Perfect for: that DIY feel.  

This regular fit jean with a straight hip and leg gets a distressed grunge update with raw edge hems and subtle marble washes to keep it looking fresh.

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The Tapered

Perfect for: those who can’t decide between skinny and slim.  

Straight through the hips, a mid rise and a slim tapered leg. The best of both worlds now constructed in rigid and stretch denim.

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Super Spray One

Perfect for: pretending you’re in a band.  

The rock ‘n’ roll inspired fit with a short rise and skinny hips that takes it in tight but retains ease of movement with lightweight super stretch denim.

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The Carpenter

Perfect for: those wanting a brand new fit.  

Give your style a genuine workwear feel with our newest addition, featuring a relaxed fit on the hip with a straight leg all the way to the hem, as well as functional hammer loops and side pockets.

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The Wide Leg

Perfect for: active guys who constantly split their jeans.  

Comfort meets style with this contemporary take on an extremely relaxed wide leg fit with a long rise, available cropped to boast your trainer and socks combo.

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The Stretch Skinny

Perfect for: tight jean aficionados looking to branch out.  

Sitting skinny on the hips with a skinny tapered fit, constructed in our special stretch denim.

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The Stretch Slim

Perfect for: wearing with absolutely everything.  

Your day-to-day denim that sits slim on the hips and thighs with a tapered leg. This is your multi-purpose, go-to fit when you can't work out what to wear.

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Jeans were meant for so much more than t-shirts and trainers

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